A recent article in the Wall Street Journal assesses the
impact on health insurers of Democratic rule. The article indicates health insurers are looking to get new business from policy changes due to the upcoming Democratic control of the Administration and Congress. The article also indicates, however, other Democratic supported policies will cut health insurer reimbursements.
Will the increase in one program and cuts in another just be an economic wash? Will health insurers truly see more business coming their way? Democratic control will result in significant policy changes, with important implications for the future of healthcare in this country that could help or hurt health insurers depending on how they are positioned. What is certain is that significant change is coming, which could result in winners and losers.
The article talks about two separate issues: additional funding to programs for low income persons, such as Medicaid and SCHIP on the one hand, and reductions in funding to Medicare Advantage and especially PFFS plans, on the other. The argument is that although potential Medicare Advantage cuts are now ever more likely, other public programs will see increasing spending and "net-net" the health insurers "could actually grow slightly more" under Democratic rule. For this to happen, however, the health insurers will have to deftly maneuver through a policy and legislative quagmire.
The seeds of the current environment, and the policy debate, have already been sown. Reauthorization of the SCHIP program caused a stalemate last year between Congress and the Administration, resulting in temporary reauthorization that has to be revisited by April 2009. The physician payment "sustainable growth" quandry helped make health insurers a target for reimbursement cuts in the effort to find funding to avoid physician cuts. Kinks in new programs, such as "Private Fee For Service" Medicare health plans and Special Needs Plans increased Congressional oversight and skepticism. State expansions of Medicaid coverage have begun to strain government budgets, resulting in rate changes and cuts. Compounding the matter are other background issues including the current economic downturn, growing unemployment, commercial membership attrition, state budget deficits, a large uninsured population, increasing government entitlement program liabilities, and higher costs of medical care.
What impact will all this have on health insurers? The Wall Street article is fair, and quotes a number of insurance company executives who assure they are ready for the change, but belies the fact the debate has been ongoing for years. As a result, policy positions are known and it is likely the pace and magnitude of change will increase, especially in the current economic environment, with far reaching consequences for publicly funded programs.
A research report, by the investment research firm Sanford C. Bernstein, cited in the WSJ article indicates changes in government may cause health insurance industry revenue to grow slightly, but with narrower margins. I contend the health insurance industry is going to grow anyway, because it a huge industry with the infrastructure and economic incentives to grow. The question remains what will be the impact on health insurers of the impending changes in government policy, how will they grow?
Under the circumstances growth will not come the same way it has in the past five years when Medicare business helped defray the cost of commercial business and both saw expansion in market share. Instead health insurers will be doing less high paying Medicare business, more high-cost chronic care Medicare work, less commercial business, and more low-margin Medicaid and SCHIP work. In this environment you will only stay in business if you have a good balance of Medicare and Medicaid business, use effective medical cost management, and can work in an environment shifting to higher volume with lower margins.
The good news is that many health insurers were set up to effectively manage high volume health care. Health information technology, transparency, gain sharing models, and other innovations have helped. On the other hand, higher payment rates in the past five years also resulted in complacency by some insurers. The changing political and policy landscape will force health insurers to change they way they do business, and could cause some companies to go out of business or drop government-funded programs. The one thing certain in this environment is change.